The importance of being 'clickable'

I blogged before about my regular column on technology and higher education for Technology & Learning magazine. My latest article is now available:

• The importance of being 'clickable'

Here's an excerpt:

In the Internet era, it's not enough to have good ideas or content. People also have to be able to find you. Don Tapscott, author of Wikinomics, puts it this way: "[The risk is] obscurity: the risk that one's work will get lost in the vast digital wilderness of content and voices....In today's information-soaked environment, writers and content creators need to find ways to permeate people's consciousness." . . . [M]y academic colleagues are not clickable.

FYI, I sent Will Richardson a big thank you for his post that inspired the article.

Comments

[Carolyn Foote]

1.

Scott,

I think this idea of clickability applies to k-12 educators as well. I'm speaking to a group of Teacher/Leaders in our district this week about the idea of being connectors/mavens, so I plan to share your post. Teacher/Leaders should be clickable!

[Jack Phelps]

2.

The old saying back when the web was comparatively new was "quaerimur ergo sum". That is, "I am searchable, therefore I am."

-Jack